|Awesome social network knows what you're thinking|
|Created: Thu, 04 Aug 2011 10:29:25 GMT in Tech|
Ok, so there's another social network, big whoop. But this isn't just a social network as any other, rather this is a knowledge network. Mygeni is a Cape-Town based startup that is built around the notion of user-generated knowledge and aims to predict the users' interests and desires.
Sure, there have been such networks in the past, but not quite like this. Mygeni uses a variety of factors and a proprietary algorithm to work out what you want to read and who you trust. There are no walls, games or hash tags on Mygeni, simply knowledge. The important aspect of Mygeni is really that all content is user-generated and the source of a content item is transparent. Users know where it came from and how Mygeni thought it would be interesting, rather than just seeing content from apparently random news websites as Google+ does it.
Mygeni is currently in public alpha, many things are changing, and in the interest of full disclosure I am working for them at the moment. The site has some bugs and usability is an issue but the team is working hard on fixing this with many interface changes coming up.
How it works
After registering one selects "interests" which, with the help of keywords, define, well... one's interests. Now Mygeni will show you a stream of relevant information posted in the public domain. Once you add friends and start commenting as well as sharing yourself Mygeni not only gives you a credibility rank but also starts calculating other user's credibility in relation to you and how their content interests you.
You have a content stream homepage on which you see two items from each of your interests. What's important is that this isn't a constantly changing wall like facebook's where you lose track if you don't check every few minutes. Mygeni allows you to view content whenever you want to not having to go scroll through thousands of days worth of posts to find that one story you were interested in.
An issue often brought up in the context of social networks is privacy. Mygeni has a very interesting concept that could rival Google+'s Circles. Now, Mygeni has been around and in public alpha for a long time since before Google+ was launched, so don't think Mygeni stole Google+ Sparks and improved on it.
Mygeni allows users to define their friends in one of three categories: tight, close and social. Whenever a user shares content they can choose to target it only to their tight friends, their close firends (which includes the tight friends) or their social friends (which is all their friends) or of course public which allows anyone to view it.
The true party piece though is Mygeni Groups. This allows any user to create a group around an interest they choose, invite their friends and share specifically in that group. What's cool though is that companies can create groups for their brands and whitelabel these, allowing them to use Mygeni as a news and content platform of their own to interact with and engage their customers.
Mygeni also has a revenue sharing scheme. It isn't operating yet as the site is still in alpha but once the app launches fully this will kick in. In the mean time though users can already accumulate Mygeni's virtual currency: Wishes.
In the future a wish will be cashable at a certain exchange rate via Paypal into a user's local currency. This is extremely interesting for existing news outlets that use Mygeni Groups to propagate their content as an additional platform as well as for home users that just enjoy sharing content and don't mind making a few extra bucks off it.
Mygeni is an exciting start-up, aiming to democratize knowledge by allowing people to be informed through users rather than large corporations. There are some bugs and flaws but the concept is solid and Mygeni looks like it could be a great ambassador for Cape innovation.
I suggest you go and try it out, share some content, whether it be an article, a location, a sound track or video. Tell your friends about it and keep an eye out for Mygeni's big launch.
At the moment Mygeni has been very under wraps. While the website is live they haven't approached any news outlets for coverages and flown under the radar on twitter and such. Slowly though as the service becomes more robust and everything comes together Mygeni will be coming out into the open.
|Tags: social network, mygeni, knowledge, user generated, content suggestion, google+, sparks|