blogList of all blog posts
|Awesome social network knows what you're thinking|
|Created: Thu, 04 Aug 2011 10:29:25 GMT in Tech|
Ok, so there's another social network, big whoop. But this isn't just a social network as any other, rather this is a knowledge network. Mygeni is a Cape-Town based startup that is built around the notion of user-generated knowledge and aims to predict the users' interests and desires.
Sure, there have been such networks in the past, but not quite like this. Mygeni uses a variety of factors and a proprietary algorithm to work out what you want to read and who you trust. There are no walls, games or hash tags on Mygeni, simply knowledge. The important aspect of Mygeni is really that all content is user-generated and the source of a content item is transparent. Users know where it came from and how Mygeni thought it would be interesting, rather than just seeing content from apparently random news websites as Google+ does it.
Mygeni is currently in public alpha, many things are changing, and in the interest of full disclosure I am working for them at the moment. The site has some bugs and usability is an issue but the team is working hard on fixing this with many interface changes coming up.
How it works
After registering one selects "interests" which, with the help of keywords, define, well... one's interests. Now Mygeni will show you a stream of relevant information posted in the public domain. Once you add friends and start commenting as well as sharing yourself Mygeni not only gives you a credibility rank but also starts calculating other user's credibility in relation to you and how their content interests you.
You have a content stream homepage on which you see two items from each of your interests. What's important is that this isn't a constantly changing wall like facebook's where you lose track if you don't check every few minutes. Mygeni allows you to view content whenever you want to not having to go scroll through thousands of days worth of posts to find that one story you were interested in.
An issue often brought up in the context of social networks is privacy. Mygeni has a very interesting concept that could rival Google+'s Circles. Now, Mygeni has been around and in public alpha for a long time since before Google+ was launched, so don't think Mygeni stole Google+ Sparks and improved on it.
Mygeni allows users to define their friends in one of three categories: tight, close and social. Whenever a user shares content they can choose to target it only to their tight friends, their close firends (which includes the tight friends) or their social friends (which is all their friends) or of course public which allows anyone to view it.
The true party piece though is Mygeni Groups. This allows any user to create a group around an interest they choose, invite their friends and share specifically in that group. What's cool though is that companies can create groups for their brands and whitelabel these, allowing them to use Mygeni as a news and content platform of their own to interact with and engage their customers.
Mygeni also has a revenue sharing scheme. It isn't operating yet as the site is still in alpha but once the app launches fully this will kick in. In the mean time though users can already accumulate Mygeni's virtual currency: Wishes.
In the future a wish will be cashable at a certain exchange rate via Paypal into a user's local currency. This is extremely interesting for existing news outlets that use Mygeni Groups to propagate their content as an additional platform as well as for home users that just enjoy sharing content and don't mind making a few extra bucks off it.
Mygeni is an exciting start-up, aiming to democratize knowledge by allowing people to be informed through users rather than large corporations. There are some bugs and flaws but the concept is solid and Mygeni looks like it could be a great ambassador for Cape innovation.
I suggest you go and try it out, share some content, whether it be an article, a location, a sound track or video. Tell your friends about it and keep an eye out for Mygeni's big launch.
At the moment Mygeni has been very under wraps. While the website is live they haven't approached any news outlets for coverages and flown under the radar on twitter and such. Slowly though as the service becomes more robust and everything comes together Mygeni will be coming out into the open.
|Tags: social network, mygeni, knowledge, user generated, content suggestion, google+, sparks|
|Created: Thu, 23 Sep 2010 20:41:00 GMT in Tech|
|Today Facebook is experiencing severe disruption to their service when users were having trouble accessing the Palo Alto company's website. |
The outage is affecting users worldwide on both the main website, as well as mobile platforms. On September 22nd Facebook published on their Twitter that they were having issues with a third-party network provider, which caused some people to be unable to connect. Shortly afterwards they revealed though that this was resolved.
Earlier today we were receiving "Connection reset" errors when trying to access Facebook, though were able to connect after about 10 minutes wait. The service was incredibly slow though. Recently the website was displaying an Internal Server Error message which read:
"An error occured while processing your request.
While writing this post Facebook website became available again, although loading time is around 30 seconds, which is incredibly slow. The Facebook Blog was unavailable for some time as well displaying a "Server not Found" error. The Blog is available now, though the same issue with loading speed applies.
On Twitter the Facebook outage has sparked trending topics, with most recently "Internal Server" trending.
We are reporting the situation using MWeb as an ISP and connecting from Cape Town, South Africa. Where are you and what is your situation?
|Tags: Facebook, internal server error, outage|
|Webdesign - standing out above the herd|
|Created: Mon, 16 Aug 2010 11:15:29 GMT in Tech|
|Webdesign is a field so populous, if there were a country for each profession, we would be China. And webdesigners are more like China than just in size. We tend to be community-driven and love sharing, which is why Twitter and the Blogosphere are infested with us. Webdesign is a big socialist profession in which we all share our tips and tricks to help each other.|
But how, in a socialist profession, do you make money, being a capitalist? The secret is usually specialisation.
I am confusing myself with this China-metaphor so I’ll cut to the chase. If you want to make money as a webdesigner or webdesign company, by that I mean a consistent, high income stream, you need to stand out. Most freelancers are the type that work for their friends’ friends and relatives for a discount. Most companies are the type that work for friends’ companies and design for small local firms.
But there are also a lot that go big and do it well. These are the ones that stand out. There are several ways to do this, some of which are:
Lastly: Do as you preach. A webdesigner without a website is like a painter without a canvas. People don’t just want to see your previous websites, but your own as well. Your website tells your clients who you are, how you do things, and why you’re the one they should choose, so spend some time on it!
|Tags: webdesign, herd, unique, quality, quantity, how to stand out|
|HP Probook 4520s review|
|Created: Tue, 18 May 2010 11:58:08 GMT in Tech|
|Yesterday I (Mike) got my new laptop, an HP Probook 4520s. This is an affordable business notebook for which I paid about R8000 ($1060, 850 EUR). This model comes with an Intel Core i5 Quadcore 2.27GHz processor, 3GB RAM, a 320GB hard drive (SATA), built-in 3G, GPS, Bluetooth, a Fingerprint sensor, Windows 7 Professional and a Lightscribe DVD Drive.|
Now I was looking for a laptop that I could both carry around with me in a laptop bag and easily use all over, but also with a decent screen and keyboard for coding and other company-related work.
The 4520s comes with a 15,6" screen and a full-sized keyboard and number pad. The keyboard has a very nice feel, the lift on the keys is minimal but sufficient to create a nice typing feel while not being loud.
The set-up is very easy, although it takes a bit. One can choose to not use McAffee which is better than just having it forced on, and there is a reminder as a Desktop widget to set up the Fingerprint login, as well as facial recognition if one likes, using the built-in 2MP pixel. HP also has a pre-boot security functionality and it asks for a fingerprint scan or password before booting up, but then logs into Windows automatically.
The battery is pretty decent for such a large and powerful device, although not amazing compared to smaller laptops. Using the laptop consistently it lasts about 2,5 -3 hours with dimmed brightness.
As for the screen it is relatively bright, I use it at half brightness in a well-lit room or at low brightness in dark rooms. It is crisp and clear and shows colours vibrantly. The horizontal range is pretty impressive while vertically after abour 20-30 degrees the screen becomes illegible.
Overall this is a great business laptop with a very nice keyboard and decent battery life. Also it comes with a free carry-bag in the bundle I bought it in (a special). The OS is sleek and fast and the WLAN has amazing range, getting a good signal in places other laptops or devices don't get any signal at all.
|Tags: HP Probook 4520s review|
|Some changes to the site|
|Created: Wed, 05 May 2010 21:53:46 GMT in Tech|
|If you've looked at our navigation or homepage today you will have noticed some changes:|
|Tags: mikehub.net changes site restructure design hosting development social media marketing|
|Carr: "The End of Corporate Computing"|
|Created: Mon, 03 May 2010 15:18:57 GMT in Tech|
|As discussed in my previous post I wrote an essay, a summary and commentary on Nicholas G. Carr's article "The End of Corporate Computing", for my Information Systems course at the University of Cape Town.|
The following is the essay, it can be downloaded as a PDF here. The essay is published under the Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 South Africa licence.
SUMMARY AND COMMENTARY ON "THE END OF CORPORATE COMPUTING" BY NICHOLAS G. CARR
In Carr’s article “The End of Corporate Computing” the former executive editor of the Harvard Business Review outlines an industry-internal prophecy of the end of computing as it exists today.Carr compares the current computing industry, i.e. the use of desktop and laptop computers, to the electricity industry of the early 20th century. According to Carr the use of isolated and separated workstations with redundant resources and large fixed costs can be directly compared to the early ages of electricity production, in which companies with large factories would have their own internal power plants to generate electricity. But as time progressed and alternating current was discovered the centralization of power supply became evermore worthwhile. Initially the technology was unable to cater for such a scenario as producers were unable to transport electricity more than a mile using direct current.
Companies therefore had to buy expensive power production equipment, employ electrical engineers and maintain these internal plants, creating massive redundancies and overcapacities. But in the beginning of the 20th century Samuel Insull realized the potential for centralization, saving companies massive fixed costs and creating a new industry. He went to found the first large power utility, Commonwealth Edison, which would go on to provide electricity to large companies all over. This shift from electricity being an asset the company generated to a service it purchased meant power went from being a fixed cost to being a variable cost. Companies would now pay for what they used and no more.
Another advantage of this centralization was the economies of scale. With alternating current there was virtually no limit to the expansion of power utilities, as they could provide electricity over vast distances. The limit was purely their production and selling capacity.
What Carr is playing to in his reference to this paradigm shift in the electricity industry is the rising of a new industry in the computing world. Software as a service, cloud computing and worldwide high-speed telecommunications infrastructures are allowing for a possible future centralization of computing power.
As I have discussed in my own essay, written in 2008, “The Future of Personal Computing”, a worldwide shift to centralized computing is indisputable. We are facing an industry of computing suppliers. Since Carr’s publication in 2005 Amazon has introduced it’s cloud storage solution, Google has introduced Google Apps, allowing the use of word processing, presentation and spreadsheet software on the web and is also developing an open-source operating system based solely on web-based services (Chrome OS).
Carr predicts that computing “utilities” will own huge data centres which will run virtualized processes for their clients, who access these from pure terminals. All that will be necessary to access are the basic input devices, a screen, keyboard and mouse, while all the actual processing hardware will be based in the remote data centres. This allows for the distribution and maximization of processing power, elimination of redundant data and capacities, as well as huge cost savings on behalf of the companies, who will no longer be required to buy desktop units, servers, employ maintenance staff and constantly upgrade this infrastructure. The “utility” will own the terminals, which will be leased by the company. Utility engineers will resolve most issues remotely or alternatively an engineer will visit the company to resolve hardware issues with the terminals or communications infrastructure. For companies computing will no longer be an asset and painful distraction from daily business but a service purchased similar to electricity. They will henceforth only be paying for actually used capacity
I largely agree with this prognosis but actually go a step further as to predict a world in which we will face unified terminals available everywhere from which we log onto our online presences, completely sidelining existing operating system manufacturers such as Microsoft, Apple, Cannonicle, etc. Of course the data centres we run our entire computing world of will be running on operating systems and there will undoubtedly be various “utilities” providing these services. As Carr mentions possible candidates as leading centralized computing suppliers are Google, IBM, Microsoft and Amazon, amongst others. Personally I see Google and Microsoft as the ideal candidates as a market leader, but there will be many competitors once the trend begins, including many new startups.
For this centralization the new “utility” will require massive capacities: large state-of-the-art data centres, huge software engineering departments, hardware production and distribution infrastructure, as well as high-speed connectivity to internet backbones. These prerequisites basically put existing, established Software as a Service (SaS) and Cloud Computing providers in optimal positions to put up shop as the future computing providers. These are precisely Amazon, Google and Microsoft.
Another issue to consider is what impact all this will have on private computing and especially high-end computing needs, such as video editing, games and other processor-heavy tasks. Will cloud computing solutions be able to offer intensive graphics and processing power for these uses and just as importantly will the infrastructure be able to support these data streams?
Every sign in the industry is indicating ventures in the direction of massive centralized computing. Likely large companies will take the lead by beginning to outsource their computing as described by Carr, paying as they go for the resources used and eliminating fixed costs. Eventually small to medium enterprises (SMEs) will follow and then private users. But until Windows, Mac OS, Ubunutu and all the other operating systems will disappear, until hard drives, motherboards, CPUs and graphics cards become completely discarded from offices and homes another decade or more is likely to pass. Not only are we (South Africans) currently missing the necessary infrastructure to support the connection uptime and stability, as well as the bandwidth required, but the public mindset is not set for such a massive shift. People will not be able to comprehend the elimination of desktop computing overnight, nor will companies be able to implement this. As we stand at the moment no solution is in sight that can service all the needs as Carr describes.
Carr does not outline a timeframe for his vision, but it is certain that while many requirements must still be met this is the future of computing.
|Tags: Nicholas Carr end of corporate computing essay uct university of cape town information systems cloud computing|
|The Future of Personal Computing|
|Created: Mon, 26 Apr 2010 13:20:32 GMT in Tech|
|The following is an expository essay I wrote in 2008 on my view of the future of personal computing and computing in general. I have recently read Nicholas Carr's "The End of Corporate Computing" (excerpt only, need to pay to download full version from MIT) and wrote a summary and commentary on it for university. I remembered this essay and decided I would publish it here and reference it in the commentary I wrote for UCT. Basically I discuss how we are facing a centralization of computing resources in terms of cloud computing and software as a service. Read for yourself. The essay on Carr's article will follow in a later post. I am publishing both essays under Creative Commons Attribution-Noncommercial-No Derivative Works
2.5 South Africa. The full PDF can be downloaded here.|
The Future of Personal ComputingWe have lived through an extraordinary past decade, the cell phone entered its path to success, internet became readily available to nearly anyone, anywhere, and most of all, personal computers have become a powerful and indispensible tool in our lives, serving as a portal to a worldwide network containing a considerable amount of all human knowledge we have managed to accumulate in the past millennia. But what does the future hold for personal computers, will there still be such a thing as a personal computer or will we all be interlinked to huge data centers without any specific hardware at home? We shall further explore this question in the following essay.
by Michael Hubbard
First of all, we need a definition of a personal computer. Common sense and understanding tells us that a personal computer is a computer you use for basic office work, gaming and internet research as well as other such applications. It can handle the computing needs of one individual and is usually not larger than a mid-sized box.
The success of the personal computer is largely based on the ease of use and huge variety of tasks one can complete with it, as well as its relatively cheap price tag, starting as low as R 2500. Ten years ago a personal computer could not complete much more than spreadsheet and word processing, basic slide shows and database functions and was mainly aimed at business users. Nowadays the operating systems are aimed at entertainment, even during business, by adding nifty graphic effects, little icons all over the place and a generally warm and homely feel. Actually, millions of personal computers are even used to compute in huge scientific networks folding protons or searching for extra-terrestrial life (e.g. folding@home or seti@home which both use resources personal computers are not using to fold protons or search radio waves for signs of alien life).
In contrast to personal computers we must of course also elaborate on their counterparts, the so-called supercomputers. These have massive computing power, occupy huge halls and consume the power of a small rural town. Recently supercomputers have been able to go over 1 TFlop/s, meaning that they can do over 1 trillion calculations per second (such as 1+1, a trillion times a second). To put this into proportion, the average personal computer can do about 0,5 - 1 GFlop/s, which is 0,5 - 1 Billion calculations.
But without wanting to bore you with these nerdy facts we will move on to the actual topic, the future of personal computing. In the past years we have experienced a huge surge in internet usage and outsourcing of applications (such as word processing or image editing) onto remote servers on the internet. This has the advantage that the user can access his files from every computer in the world that has internet access and can edit them in the same environment all the time, not being hindered by linguistic barriers or file compatibility. The result is that the personal computer is evolving into just an access point; there is no local storage being used, hardly any local processing power and a lot less electricity, as well. This results in lower running costs, less expenditure on additional storage space and no necessity for faster processors. On the downside there is the reliance on a constant, fast internet connection, as well as the high usage of bandwidth. In Europe and North America this may not be an issue but in South Africa, though we might have broadband internet access, we do not have free unlimited bandwidth, high-speed internet at an affordable rate and the connection can be very instable at times. Not to mention the dozens of countries that are far lesser developed than us.
Looking into the future, though, we must see that global connection is imminent and we will always be within reach of some kind of internet access. Now imagine if instead of ordering that huge box of a computer and a monitor from your hardware supplier you just get a “Data Terminal” which consists of a monitor with either wireless or cabled internet connection and a built-in basic operating system, a Keyboard and a mouse. You will be connecting to one of the major so-called cloud computing providers (currently Google and Amazon, Microsoft has announced it was entering the market just recently; this system is called cloud-computing because huge “clouds” of data and information are stored in data centers and downloaded in part to external personal computers). These providers’ data-centers store the data of millions of people around the world. Instead of buying a program on a CD you subscribe to it online and have it added to your profile. You log on and then you have what looks like any personal computer now does: a desktop, application icons, a menu, and all your personal data.
But the difference is, no matter where you log into your account, if it’s Cape Town, New York or Bangladesh, all you need is your username and password and a “Data Terminal” and you can access all your data from anywhere in the world. The system will be running in your home language, you won’t have to worry around with a Chinese operating system when travelling to Beijing, Suomi in Finland or French when you’re on holiday in Québec city.
This may not seem as much of a revelation to you if you are not a computer enthusiast (commonly known as a “geek” or “nerd”), but the fact is that this could change our whole word around, just as the step from buying computing time from university mainframes (“supercomputers”; current personal computers have more power) to the first personal computers, such as the Apple II.
A result of the above shift in this vital component of our lives could be the final substantial stone needed in the foundation of the 21st century, the century of global connectivity and global knowledge. This will enable people without the finances for a personal computer, high-speed internet connection and the bloated electricity bill to take part in global social exchange. With your data being stored remotely and accessible from all over you can use any internet café to do all of your work. Is this the recipe to a global home? A global office? Or even near-complete global knowledge? This only the future can tell us.
Please let me know what you think, I will post the new essay soon. This essay was written towards the end of 2008 by the way.
|Tags: personal computing future essay expository nicholas carr the end of corporate computing|
|A guide to the webdesign process|
|Created: Fri, 12 Mar 2010 00:33:55 GMT in Tech|
|Everyone has their own process by which they design and develop websites, and often it will vary slightly or even largly with each client. But for those new to webdesign or just wanting to see how others do it, this is how we at mikehub.net design our sites.|
1. Get briefed
A client will always want a quote before deciding whether they go with you or someone else. But to do this you need some information. Unfortunately some clients assume that an e-mail saying "Quote me for business site, 5 pages" will get them an accurate quote. This is not the case. Here are some things we look out for:
Also important in the quote is to have a few sentences covering the legal stuff, that its non-binding for the client, that if they accept it they must pay a deposit (if you choose, and specify the percentage) and that any major changes to the brief will affect the total cost. If you want to be absolutely sure leave a space for the client to sign so you have their written consent (apart from an e-mail).
2. Get Designing
While you're waiting for your deposit you can start working on some designs. Usually client's are trustworthy enough to not have to worry too much about the deposit being there before doing anything, in fact if you get going and deliver some results quickly they will be more inclined to pay you your deposit punctually.
So off the design process. We use Adobe's Photoshop, as most webdesigners do, and start with a 960px wide design. Now you will do this however you do, we will wireframe with a pen and paper for a few minutes, usually already having something stuck in our heads, maybe even skip the wireframing, and then just start out in Photoshop.
You will realize that as you go along you will notice you change things to how you planned, add new tweaks and eventually will come out with a nice design. This is great, however your client will probably want some choice. This is the tricky part. After developing a design you really like you must know come up with two or three alternatives, at least one of which can be the same design with a different set-up (vertical instead of horizontal navigation for instance, and some other minor changes).
In the end you will likely have one or two designs you really like and the rest you're just sending along for the client to choose from. IMPORTANT: While you might not like the other two designs, make sure they look professional and good nontheless, as you want your work to appear consistent and not rushed. Your client might even prefer that design to your favourite.
Once your client has found a design they like and maybe you have adapted it once or twice more you can go on to step 3.
3. Get coding
Now you have your design it's time to break up that Photoshop document and put it back together with HTML.You are now creating a mock-up for your client to actually look at in their browse, click the looping links and maybe see the flash in action.
Again, you will do this according to your process, we usually start with the structure of the site from the top and work inwards, create the whole site as a wireframe, coding the CSS in parallel and then add the header, nav, content and footer as we go along.
This is another important adaption phase, as you will run into trouble where you can't take things over from your Photoshop design directly and have to work around problems and find new solutions. Just create a homepage for now, point all the links to it so clicking won't kill the browser but not go anywhere either. And make sure it works in Internet Explorer as well!
This is when the client will usually give the last nod to the design and you go to step 4.
4. Get buzzing
This step will usually take the longest and can be extremely frustrating. Usually the client will provide the content, and oftent his can take a while. So while you wait for that just get going anyway.
Just copy and paste your hompage code to the new pages and then adapt, it, create all the links and point them in the right direction. Create the contact form and if necessary get going on the CMS. Luckily for us webdesigners that part is pretty much independent of our clients.
This step is where you will be changing a line of code, saving and uploading, then changing a line of code, saving and uploading (after you've created the pages that is), making sure the images all align properly, the text is free of typos and so on.
5. Get tested
Actually don't get tested but rather get the site tested. Sit down and spend half an hour clicking through every single link, filling out the contact form, testing the success page, the error messages, the CMS, look at the site in IE, Firefox, Safari on PC and Safari on Mac, Opera, Chrome and IE6 (using one of those simulator sites, or the real deal if you have it somewhere on an old PC). This is the phase where you fix the small layout bugs in your CSS and would probably remember to add all those Alpha-Channel PNG fixes to your stylesheet if you haven't done so yet.
Everything working? Great! Now send off the link to your client and wait to hear back from them.
6. Get it published
Your client e-mailed you back or called you or however you communicate, and said the site is great and they want it up immediately!
Perfect! For you this means:
7. Monitor , adjust and update and invoice
Yeah ok, I didn't have any "Get.." phrase for this one. Now you will write your invoice, check the website every few hours to a. enjoy your work and b. make sure it's still there, make some adjustments as your client finds some errors in their text or you find an incompatibility, and update when the company adds a new employee to their staff page or change their address.
Mission accomplished, congratulations! Don't forget to ask for a testimony and referals to the client's affiliates in need of a website.
Fellow webdesigners, I'm sure you do it differently in some way or other or would like to add something. Please do so in the comments!
|Tags: webdesign process, 7 steps, guid, how-to|
|mikehub.net's Service and Product Range|
|Created: Sat, 06 Mar 2010 00:59:59 GMT in Company|
|Hey Guys, it's been a while and we've been busy. The website needs an update and will definitely be receiving one soon. In the mean time we would like to keep you updated via our blog on the latest developments here at mikehub.net.|
|Tags: mikehub.net new developments webdesign diversification blog tweet twitter blogging social media marketing|
|Marketing webdesign - easy and yet difficult...|
|Created: Tue, 02 Feb 2010 02:22:46 GMT in Tech|
|Being based in Cape Town we can call ourselves lucky. Cape Town is prospering and there are new companies popping up left, right and centre. This means there are lots of companies in need of websites. |
But how to find these companies and convince them we have the solution for their web needs. Well, we have made the experience that sometimes it takes just a few hours and two e-mails to get the quote signed off and the first designs flowing. Some other times though one needs to go and pitch the client in person, then a few e-mails flow, then one sends the quote and never hears from them again, knowing one sent a great quote and sure they would take it. Sometimes you know a company wants to save money and you want them to switch over and you send them a long e-mail explaining why they should host with you and how it would save them 75% and they come back saying they decided to stick to their existing host.
This causes two questions to pop up: Are we doing something wrong? and Does the company understand what we offer?
Well, indeed marketing is a tricky affair, especially in our business where a website is not always a website. You have ASP and PHP, templates and WYSIWYG, Joomla, osCommerce, MySQL and MS SQL. One company wants a shopping cart with credit card facilities, the other wants a product catalog with no order option. Some companies want full administrative interfaces and others want static five-page websites.
With all these options and usually a few one specializes on as a company it is difficult to explain to the unknowing client what one offers, what the advantages and disadvantages are and why they can't use it to check their bank accounts.
But, apart from the orientation and description of one's services, one has a much more complicated question to answer: HOW to find the client. Either one prints ads in papers, one relies on online ads and the power of one's website, one hands our flyers and approaches possible clients directly or one relies solely on word-of-mouth.
The latter has the highest conversion rate, while the print ads are most costly, yet have high exposure and can provide some bargaining power if the brand becomes known. Online ads are most useful for companies selling templates or webhosting directly on their website, but someone looking for a quality webdesign company with personal meetings and lasting commitment is unlikely to follow the online ads. They will rather look you up in the yellow pages or in the normal Google results, then e-mail you.
Flyers and direct approach can be very successful if targeted right. This is probably going to be our primary marketing technique going forward, while word-of-mouth is generally always around and good to have (offering a referral commission can hugely increase leads). The best way to move forward with the direct approach/flyer technique is to find companies that are appropriate, in our case SMEs, then find out if they have a website and should they have a current website in need of a redesign or not have one at all either e-mail them or in the case of walk-in business such as shops go in with a flyer and speak to the manager.
Also going to shopping malls and handing flyers to all those shops you suspect may not have a website yet. Business parks offer the same opportunity, especially if they have post boxes all together at the entrance where you can pop in 50 flyers in a few minutes.
So, all in all hooking a client can be easy but finding them may be hard. sometimes you need to invest substantial time and persuasive skills to win someone over but somtimes they will come to you read to rock!
Hope this helped and we would love to hear your insights and ideas regarding webdesign marketing.
|Tags: webdesign marketing web development ads flyers online print|